Years ago, James Carville explained the presidential race to candidate Bill Clinton by saying simply...
It's the economy, Stupid!
The idea, of course, was to keep the candidate focused on the real issue that voters cared about, ignoring all the other things that would only sidetrack his message. For the record, Carville was right, but that doesn't much matter today.
Although I've heard no one utter these words, today the message is different, and perhaps even more profound.
It's Fear, Stupid!
Let's explore what that really means, and why it provides the answer to almost every situation that confronts the society of the United States today.
